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The Productpreneur Podcast

Jul 3, 2020

I am thrilled to introduce you to Giovanna Aiello, my amazing client who is on her journey to launching a product that ‘puts moms first’.  Gio shares how she started Mumdies, an eco-friendly alternative to disposable underwear for moms. We get into the details of its creation, from the idea, concept, finished product, and even finding grants and investors.


In this episode, you’ll learn:

  • The process of determining the right concept for your product. Get feedback on what works.
  • The feeling of having a finished concept and figuring out the patent route.
  • Creating a prototype of your ideas. Don’t be afraid to pick up your crafting materials.
  • The growth you experience when launching your product.
  • Advice for moms running their own business.
  • The value of pushing forward, even with the smallest of steps.




About Giovanna Aiello:


Long before I gave birth to my own child, this was what I always wanted to do. Even as a child I was obsessed with baby bellies and how it all worked. The gift to grow life from scratch is an amazing blessing and a miraculous journey. And experiencing pregnancy, labour and birth myself taught me everything I needed to know to start my journey as a doula. I love birth. I love pregnancy and my passion is for every woman to be treated with respect, tenderness, and skill during her labor and birth, and for all couples to draw closer together as they celebrate their new families. I thank my daughter everyday for inspiring me to do what I love. She is my greatest teacher.




You can find Giovanna Aiello on...



Mindful Mommy Doula: