May 6, 2021
I’m excited to introduce you to this founder who launched a rocket ship food start-up brand, Love Good Fats, that just exceeded $100mil in Revenue in a little over 3 years!
Suzie Yorke is on a mission to bring healthy fats back.
A mom, eleven-time Ironman competitor and yoga enthusiast, Suzie spent years adhering to a low-fat diet only to hit a wall in her mid-40s. After reading Nina Teicholz’s best seller, Big Fat Surprise, she immediately shifted to a high-fat, low-carb diet, and felt better right away.
While she loved the benefits of her new lifestyle, Suzie found it challenging to find convenient, good-fat snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food, Suzie developed Love Good Fats, a company that produces high-fat, low-carb, and low-sugar products.
Today, Suzie leads Love Good Fats’ expansion as it quickly becomes one of the fastest-growing bar brands in North America. As a 30-year veteran of the CPG industry, Suzie has worked at high-profile companies such as Proctor & Gamble, PepsiCo, Kraft Heinz, Weight Watchers, and Zag. Utilizing her accomplished marketing background, personal journey, and deep devotion and passion for health, Suzie is on a mission to spread the word that fat is back, and sugar is out!
Suzie has been recognized several times since launching Love Good Fats, including the 2019 Mompreneur® Start Up Award, 2019 WXN Top 100 BMO Entrepreneur Award and 2020 RBC Canadian Women Entrepreneur Awards Ones to Watch Award.
We chat about
- The importance of a strong brand promise, nailing the consumer insights and messaging
- How Suzie managed to raise Angel investor funds before even having sales traction
- How she got her product formula just right and created ridiculously delicious bars, high in good fats and low in sugar
- The rocket ship growth of Love Good Fats in retail chains across North America
- Chasing your dreams at any age
- And more
Links mentioned on the show:
Website: https://www.lovegoodfats.com/ They recently introduced three new chewy nutty bars to their lineup and have further innovations in the works!
Instagram: https://www.instagram.com/lovegoodfats/
Facebook: https://www.facebook.com/lovegoodfatscompany/
LinkedIn: https://www.linkedin.com/in/suzie-yorke-a5574712/?originalSubdomain=ca
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