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The Productpreneur Podcast


Apr 29, 2021

Have you ever thought about leveraging Youtube to grow your business and whether it would be worth your time and investment?  Today we answer that question for you, as we chat with two Youtube experts, Amber Lykins and Olivia Heyward.

Amber and Olivia co-founded the Create Content Academy and the A and Oh show on Youtube, where they teach female entrepreneurs how to attract more people using video so they can live the life they want to live.  

We chat about

  • How to create videos that attract your tribe (without getting overwhelmed or spending a dime on ads)  
  • Getting out of your head and in front of the camera (i.e. confidence on camera)
  • Getting to your first 10,000 Youtube subscribers
  • What to do if you’re an introvert 
  • Dos and Don’ts with using video
  • And more!

About Amber Lykins and Olivia Heyward:

Amber Lykins is an entrepreneur who spent a decade in the beauty industry growing her business the hard way. Chasing prospects around, trying to convince them they needed her product, and getting blocked on social media. You know the drill... At her breaking point, she was introduced to Youtube, and began producing simple videos designed to educate women of all ages on their cosmetics and skincare routines. Amber’s video content has generated so much success that she cofounded the Create Content Academy with a goal to teach the same strategies and skills to beauty entrepreneurs across the map.

Olivia Heyward, owner of OH Creative Boutique has nearly 12 years of experience as a brand designer, Olivia’s background and graphic design and brand development provide a fresh perspective not only from a design aspect but for branding strategy as well. She is passionate about helping women entrepreneurs to create an authentic brand and to develop strategies to launch or expand their business. With her brand experience, she was able to help Amber grow her brand exponentially using video content. Now they are on a mission to help more women do the same.

Links mentioned on the show:

Website: https://createcontentacademy.com/

Facebook: https://www.facebook.com/aandohshow/

Youtube: https://www.youtube.com/channel/UCLiVJM794YoymVoct6vkyVg

Facebook community: https://www.facebook.com/groups/aandohhypesquad

Instagram: https://www.instagram.com/amberlykins/ https://www.instagram.com/oliviajheyward/

https://www.instagram.com/aandohshow/

Chrome extension to help with keywords when setting up your channel:

https://www.tubebuddy.com/

To find what people are searching for in your niche:

https://answerthepublic.com/

Examples of who’s using video well:

https://www.instagram.com/iamtabithabrown/?hl=en  https://www.youtube.com/channel/UCB_AXXiVoEIHbJrYQMsZK7g

https://glamnetic.com/ 

MAGNETIC LASHES - SHOP : https://glnk.io/7zpx/Amber  Promo code : AMBER

Connect with Nicole de Larzac

Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/

Website: https://nicoledelarzac.com/

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Facebook: https://www.facebook.com/nicoledelarzac/

LinkedIn: https://www.linkedin.com/in/nicolemarketer/

Book a discovery call with Nicole to chat about your product idea or scaling your business.

If you are loving these episodes and want to get more discussion on these topics, head on over to my new facebook group, the Productpreneur Community.   I’d love to see you on the inside!

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