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The Productpreneur Podcast


Mar 25, 2021

One of the ‘4 P’s of marketing’ is pricing and there’s a good reason for that!  Pricing is key to building a profitable business and we are lucky to hear from pricing guru, Courtney Rogers.

Courtney Rogers is a pricing expert with a background in sales and marketing, and has studied psychology and accounting as well.  She helps female business owners establish a high perception of value, price profitably, and have the confidence they need to have a profitable and successful business.

We talk about:

  • The importance of the right pricing strategy for product businesses
  • Price vs. Value and how they differ
  • How to know if your pricing is ‘right’ and how to price during a launch
  • Top tips to developing a strong pricing strategy
  • Should you offer free shipping

This is a juicy episode so be sure to take notes!

Links mentioned on the show

Courtney’s free Facebook group, The Pricing on The Cake: https://www.facebook.com/groups/347966906093691

Book a one-on-one consult with Courtney: courtney@courtneydeagon.com

Website: https://www.courtneydeagon.com/

Facebook: https://www.facebook.com/courtnco

Instagram: https://www.instagram.com/court.and.co/

Youtube: https://www.youtube.com/channel/UCqQlwXbWabjZL8N_z8t2cwg

Podcast: https://podcasts.apple.com/au/podcast/the-pricing-on-the-cake/id1528873779

 

Connect with Nicole de Larzac

Website: https://nicoledelarzac.com/

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LinkedIn: https://www.linkedin.com/in/nicolemarketer/

Book a discovery call with Nicole to chat about your product idea or scaling your business.

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