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The Productpreneur Podcast

Jul 21, 2022

Have you ever thought about how you could change an outdated consumer experience that we take for granted as being the way it is? 


Think of companies who've done this, like Uber for taxis or PayPal for payment. In this episode, you're going to be inspired by Brian Elliot, the co-founder of Wove, a company that has reinvented the way we design and buy engagement rings.  


Brian Elliott is a Serial Entrepreneur with a passion for reinventing outdated consumer experiences.


He is currently a Co-founder at Wove where he focuses on Digital Product, UX and Marketing. He previously worked in 2 Venture-backed consumer startups—1 as a Founder and 1 as an early employee. Prior to this, Brian served as a Platoon Leader in the U.S. Army’s 75th Ranger Regiment, leading a team of 40 Special Operators in unconventional environments around the World.


In his free time, Brian enjoys kayaking the Charles River in Boston and writing comedy sketches.


This episode is chock full of nuggets, including:

  • How Brian got into entrepreneurship 
  • The hesitations consumers initially  have about Wove
  • The challenges Brian and his team faced while developing Wove
  • Their launch process and getting referrals 
  • Building their brand awareness
  • Raising capital

Enjoy the show!


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