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The Productpreneur Podcast

Jun 17, 2022

How is AI impacting e-commerce? I know this thought can be overwhelming for some, but there are benefits and ways that AI helps e-commerce companies thrive. 


In this episode, I sit down with Shanif Dhanani to discuss the ways in which AI is helping to shape the future of e-commerce, and some must-know tips as we move forward in the industry.

Shanif is the co-founder & CEO of Apteo. Apteo helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next. Before Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, an NYC-based ad-tech startup that was acquired by Twitter. Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning.

Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU's Stern School of Business.

This episode is chock full of nuggets, including:

  • How AI is helping e-commerce companies
  • How Apteo personalizes campaigns
  • Why it’s important for e-commerce companies to segment their customers
  • Tips to improve customer retention 
  • How privacy is going to affect marketing

Enjoy the show!


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