Preview Mode Links will not work in preview mode

The Productpreneur Podcast


Oct 27, 2021

This is one of the busiest times of the year for product businesses, and also one of the most cluttered.  It can be hard to break through all of the noise around the holiday season with your own promotion or message.  But how can you reach our audience without the big ad spend?

There is a way!  You can break through the clutter during the holidays if you have the right strategy.

Did you know that 30% of retail purchases occur between Black Friday and Christmas? The pre-holiday shopping season is key for businesses, and now more than ever due to worldwide backorders, delays and shortages.  As a result, retailers are starting their holiday promotions even earlier this year, and consumers are shopping earlier...the question is, are you holiday-ready?

We’re going to cover:

  • The importance of Black Friday
  • Types of promotions beyond the discount
  • How to break through the clutter

I hope this episode helps you create a strategy that will make you stand out.

Links mentioned in the show:

https://spendmenot.com/blog/black-friday-sales-statistics/  https://blackfriday.com/news/black-friday-history 

https://www.criteo.com/blog/2021-holiday-consumer-shopping-trends/

Connect with Nicole de Larzac

Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/

Website: https://nicoledelarzac.com/

Instagram: https://www.instagram.com/nicoledelarzac/

TikTok: https://www.tiktok.com/@nicoledelarzac

Facebook: https://www.facebook.com/nicoledelarzac/

LinkedIn: https://www.linkedin.com/in/nicolemarketer/

Love the episodes?  Consider sharing this episode and giving a 5-star review on Apple Podcasts.  Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance!  It helps other amazing people like you find the show! 

Like the show?  Get updates on our newsletter via our website https://nicoledelarzac.com/