Preview Mode Links will not work in preview mode

The Productpreneur Podcast


Jul 15, 2021

Getting your products into the hands of celebrities is going to catapult your brand visibility.  I have the pleasure of introducing you to Sarah Shaw, who helps product business owners get publicity through celebrities.

Sarah is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly. 

Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales. She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.

Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities.

You will love this discussion as we touch on:

  • The secrets to getting your products into the hands of celebrities
  • Scaling through retail
  • Creating your black book of retail contacts
  • Using a sales agent vs reaching out on your own
  • The risks with getting into large retailers too soon
  • The power of dropshipping with retailers

Links mentioned on the show:

Facebook: https://www.facebook.com/SarahShawConsulting

Instagram: https://www.instagram.com/sarahshawconsulting 

Website: https://sarahshawconsulting.com/

Contact any Celebrity: https://contactanycelebrity.com/cac/

Comment Sold: https://try.commentsold.com/

Connect with Nicole de Larzac

Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/

Website: https://nicoledelarzac.com/

Instagram: https://www.instagram.com/nicoledelarzac/

TikTok: https://www.tiktok.com/@nicoledelarzac

Facebook: https://www.facebook.com/nicoledelarzac/

LinkedIn: https://www.linkedin.com/in/nicolemarketer/



If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.  

Love the episodes?  Consider sharing this episode and giving a 5-star review on Apple Podcasts.  Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance!  It helps other amazing people like you find the show! 

Like the show?  Get updates on our newsletter via our website https://nicoledelarzac.com/