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The Productpreneur Podcast


May 26, 2022

Have you ever wanted to learn the behind the scenes of how Mabel’s Labels came to be?

 

Julie Cole, one of the co-founders of Mabel’s Labels, the best-known brand of durable labels for families, joins me for this incredible conversation that gives us an inside look into their journey from concept to creation.

 

Julie Cole is a recovered lawyer, mom of six, co-founder of Mabel’s Labels and author of Like a Mother: Birthing Businesses, Babies and a Life Beyond Labels.  She has helped her company bring their product to a worldwide market, gain media recognition and win countless awards. 

 

Cole is a passionate entrepreneur, writer, and sought after speaker. Julie is no stranger to the media, having appeared on NBC’s The Today Show, HLN’s Raising America, Breakfast Television, The Marilyn Denis Show, CP24, among many others. Her articles have appeared in The Huffington Post, Today’s Parent, The Globe and Mail, Profit Magazine, Working Mother Magazine, and numerous websites.

 

When she’s not juggling her busy family and professional life, Julie is an engaged community member serving on boards and volunteering. She is passionate about women’s issues, mentoring young entrepreneurs, and social justice.

 

This episode is chock full of nuggets, including:

  • [3:05] How Mabel’s Labels started
  • [5:50] How they manage their team
  • [9:35] Launching Mabel’s Labels with partners and going into their business full time
  • [15:45] How Julie’s business mindset changed over the years
  • [19:30] Finding community to help their business grow
  • [22:40] Producing their products in Canada
  • [24:15] Navigating copycats and businesses who steal their ideas
  • [27:40] Julie’s new book and why she wrote it


Enjoy the show!

 

Links mentioned in the show:

Website: www.mabelslabels.com

About: www.mabelslabels.com/juliecole

Instagram: https://www.instagram.com/juliecoleinc

Julie’s Book: https://www.amazon.com/Like-Mother-Birthing-Businesses-Babies-ebook/dp/B09ZF237BT



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